Barker & Hound

Branding, Website Development, Content Creation, Multichannel Marketing

I transformed Barker and Hound’s brand identity by redesigning their product range, revamping their Shopify website, and unifying their presence across social media. This modernisation not only increased customer engagement but also doubled website traffic. Despite dog beds typically being a one-time purchase, I improved customer retention, resulting in repeat business and positive recommendations. By using Shopify analytics, I tracked key metrics, ensuring decisions had a measurable impact on performance.

Barker and Hound needed a fresh approach to meet customer expectations. I reviewed their product range, gathering customer feedback and market trends, and designed a new series of dog beds that prioritised comfort, functionality, and sustainability. A major challenge was improving customer retention for products usually bought just once, so I focused on building a seamless brand experience that would encourage repeat customers.

The company’s outdated website was holding them back, so I redesigned it on Shopify. I created a user-friendly, visually engaging site with a responsive layout, optimising the checkout process to increase conversions. Using Shopify’s analytics, I tracked performance through key metrics like click-through rates and impressions, ensuring continuous improvement.

I also extended the refreshed brand identity across social media, creating engaging content to strengthen the relationship with their audience. Through consistent posting and targeted campaigns, social media became a key driver of traffic to the new website. Collaboration with colleagues ensured a consistent tone across all platforms, creating a unified brand experience.

Results

Doubled website traffic within the first year.
Increased social media engagement, driving traffic to the website.
Improved customer retention, with repeat purchases and brand recommendations.
Higher conversion rates thanks to a more user-friendly website and checkout process.
Strengthened brand presence, building trust and recognition within the niche market.