DESIGN THAT SPEAKS, STRATEGY THAT DELIVERS
Explore a collection of impactful designs, strategic branding, and marketing solutions crafted to engage audiences and drive results. Each project combines creativity with purpose, delivering visuals that not only look great but also perform.
For my final major project, I created a sub-brand for popular online retailer Beauty Bay, aiming to revitalise the development of makeup with integrated skincare benefits. The brand’s core focus was to promote an inclusive strategy that challenges industry misrepresentation while ensuring accessibility for the everyday person. By blending beauty and skincare, this sub-brand seeks to redefine standards, offering products that cater to diverse needs and celebrate individuality.
Website Development & Print Design
At Barker and Hound, we embarked on an exciting journey to revitalize their brand and product presence, focusing on creating fresh, appealing designs for their premium dog beds and completely rebranding their online store. Using Shopify, we transformed their outdated and hard-to-navigate website into a modern, user-friendly platform that captures their brand’s essence while driving higher engagement and conversions. Our work highlights the perfect blend of aesthetics and functionality, ensuring an engaging customer experience that truly resonates with pet owners.
OVER
5 YEARS
DESIGN EXPERIENCE
With over 5 years of professional design experience, I specialise in commercial design, branding, and brand strategy, as well as website development, content curation, and email campaigns. I’ve worked with diverse companies, maintaining high standards from interpreting briefs to delivering effective solutions. I also create compelling proposals and presentations that bring strategic visions to life. Skilled in Adobe Creative Suite, I combine creativity, precision, and strategic thinking to solve complex design challenges. I’m passionate about delivering impactful, cohesive solutions that elevate brand visibility and engagement.
BA(HONS) FASHION MARKETING GRADUATE
Falmouth Univiersity
Studying Fashion Marketing at Falmouth University allowed me to marry creativity with strategic thinking, giving me a strong foundation in branding, consumer behaviour, and e-commerce. Modules such as creative design thinking, trend prediction, and global expansion have taught me how to create impactful, market-driven solutions, while also considering the commercial and operational needs of a brand.
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One of my proudest moments was completing my final major project, where I crafted a series of front-facing documents alongside a back-of-house report. I reached out to industry professionals, which gave me a valuable perspective on how to tailor my designs to meet real-world needs. Alongside this, I collaborated with peers and professors to fine-tune my approach, ensuring I created a holistic solution that was both innovative and practical.
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What excites me most is the power of commercial design—creating data-driven brand strategies that not only connect with people but also drive measurable success. My degree has fuelled my passion for crafting sustainable, adaptable solutions and has shown me how brands can evolve and thrive in a competitive market.
